Dubai-based digital marketing duo embarks on global knowledge-sharing tour


Amit Yadav, Head of Digital Marketing and E-Commerce for Kashkha, and Hina Bakht, Vice President of ATECA Holding and Managing Director of EVOPS Marketing DMCC, and
Image Credit: Provided

Dubai-based digital marketing experts Hina Bakht, Vice President of ATECA Holding and Managing Director of EVOPS Marketing DMCC, and Amit Yadav, Head of Digital Marketing and Ecommerce for Kashkha, embarked on a world tour knowledge sharing program covering several countries.

As part of the initiative, Hina and Amit held masterclasses for senior students at some of the world’s leading universities located in the United Arab Emirates, Austria, Korea, Uzbekistan and India on how the artificial intelligence (AI) and other technological innovations are transforming digital. marketing.

The main institutes are Krems University in Austria, Yeoju Institute of Technology in South Korea, Tashkent State University of Economics, Indian Institute of Management in Calcutta, Birla Institute of Technology & Science, Pilani – Dubai, and the Manipal Academy of Higher Education, Dubai.

Hina said, “Rapid advancements in technology, combined with the continuing wave of social media, are transforming marketing every day. According to an industry study, 80% of most interactions with customers are now digital. Therefore, the digital first approach is a priority for almost every business. We are happy to have the opportunity to share our knowledge and professional experiences with students from some of the most prestigious and well-known universities in the world and would like to express our sincere gratitude to all the organizations that have made this possible.

Elaborating on the importance of artificial intelligence in digital marketing, Amit pointed out, “Digital marketing is a highly specialized field and artificial intelligence has clearly sparked a revolution giving businesses insight into strategies related to conversational marketing, behavioral analysis and customer profiling. It takes a wide range of skills, expertise, and hands-on experience to help navigate trends and make marketing more effective and personalized. Therefore, we believe that sharing and exchanging knowledge is essential for success on the ground. It’s a two-way street and our goal with the Masterclass on Digital Marketing is to create value through learning.

Hina added, “There are many variables in digital marketing that must be aligned to deliver the required results accurately. The most exciting and promising opportunities often come from discovering connections between essentially different fields. As experts, our role is to identify and connect these points for better performance.

Amit revealed that there are many more countries on the duo’s roster in the coming months. Among these are countries in Africa and Asia, especially those that are less developed and need more educational support from experts.

He said: “Access to quality education and training is the right of every individual and fundamental for the growth of any community and economy. We believe that all of us, regardless of our size, can play a role in supporting education initiatives as part of corporate social responsibility. Therefore, Hina and I feel privileged to share some of our learning with the workforce of tomorrow and to help foster a culture of academic collaboration.


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