HKTB launches Spend-to-Redeem Local Tour 3.0 and new premium tourism service promotions


Pop stars Keung To and Phoebus Ng are hospitable examples as cafe and shop managers.

The Hong Kong Tourism Board (HKTB) launched a third cycle of “Spend-to-Redeem “Local Tour” and invited pop stars Keung to and Phebus Ng to demonstrate hospitable services as store managers for a day in the latest promotional campaign of the HKTB’s Quality Tourism Service (QTS) Program.

Sir Dane Chengexecutive director of HKTB, said, “As the general public will stay in town over the holidays due to the global pandemic, the HKTB has introduced another round of “Holiday at Home” promotions, including a new round of “Local Tour” to spend to redeem and a new campaign for the QTS program, to further stimulate spending during the holiday season. The HKTB not only encourages the public to be tourists in their own city, but also launched a new hospitality campaign to promote hospitable service in tourism-related sectors to prepare them to welcome visitors again as good ones. hosts who serve from heart to heart..”

Local Tour quota to spend on trading increased to 60,000
In response to the overwhelming reception of previous Spend-to-Redeem programs, the latest round of Spend-to-Redeem Local Tour will offer a quota of 60,000. Members of the public can begin collecting original expense receipts printed at the machine from December 10 after spending HK$800 at physical outlets or restaurants in Hong Kong, and registering for a spot on a local tour directly with tour operators from January 3, 2022. All tour participants must have received at least one dose of a COVID-19 vaccine. Apart from the increased quota, the route offers have also been improved. Around 300 routes specially designed by different operators are available to participants, covering four main themes: Culture, Neighborhood, Scenic Harbor and Gastro Fantasies. All tours come with a guide, round-trip transport, a meal, and basic insurance. Each route will cover at least two points of interest.

To encourage the public to be a hospitable host while being our city’s tourists, HKTB’s QTS program will launch a brand new hospitality campaign. Featuring Keung To and Phoebus Ng, winners of talent reality shows, the campaign invited the two pop stars to serve as cafe and clothing store managers for a day and learn about daily life and the challenges of a frontline service provider. Tune in to ViuTV’s One Day Store Manager and Saturday (December 18) to see how star managers rack their brains to solve their customers’ toughest problems.


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