Jimmy Sarfraz appointed Managing Director of Signia Travel And Tour World

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Published on: Monday February 14, 2022

A hospitality veteran with more than 15 years of experience, Jimmy Sarfraz joins Signia by Hilton San Jose as General Manager of Hilton San Jose and Juniper Hotel Cupertino, Curio Collection by Hilton in Cupertino, CA, where he held the position of general manager of the complex.

In his new appointment, Sarfraz plays a pivotal role in driving the historic hotel’s reopening plans.

He is responsible for all aspects of the two-tower property and will lead the hotel operations team, from marketing and hotel administration to guest services and satisfaction.

Prior to arriving in San Jose, Sarfraz was a hospitality consultant for various hotels in Malta.

Prior to that, he held various leadership roles at Hilton, including Hotel Manager for the luxurious Conrad New York Downtown, Hilton’s first Conrad Hotels & Resorts property in New York, where he was part of the pre-opening management and opened the hotel in 2012.

Sarfraz has also held various management team positions at hotels outside the United States, including the London Hilton on Park Lane and the Hilton Malta.

Among his long list of accomplishments, he has overseen several property renovations and renovations and served as Chairman of the Board of HBID, Board Member of Team San Jose, an innovative partnership that promotes San Jose as a destination to stimulate economic development in San Jose’s hotels, arts, venues, and Convention and Visitors Bureau.

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