Nashville-based Stroll wants to be your personal tour guide


As travel to the United States begins to return in 2021, a Nashville-based tech startup is looking to make tourism more personal.

Stroll, a location-based personalized app, is what CEO John Mark (JM) Eberhardt describes as a local city guide mixed with Instagram. Beyond a map or utility app, Eberhardt told Hypepotamus that users can organize the main stream based on their personal travel preferences.

Using what Stroll calls “Glimpses,” visitors can find new places in a city and interact with the local business community. Businesses and members, in turn, get real-time attribution analytics and can more easily develop a local marketing plan.

Stroll seeks to capitalize on the growing trend of “real-time tourism”. Over the past year, the team has added the ability to pay for a meal or merchandise from Stroll, as a way to “hire more people for a low cost,” he added.

The team is also partnering with municipalities to capitalize on the growth of smart city initiatives.

Co-Founder and Chief Innovation Officer Dr Charleson Bell has led the charge on several new patents that are helping make Stroll an all-in-one app for those looking to engage with a city based of their specific interests.

It’s no surprise that a tourism-specific app has emerged from Nashville’s booming tech scene. The city hosted a record 16.1 million visitors in 2019. Western Kentucky University graduate Eberhardt first moved to Nashville while launching his first tech startup, a universal barber planning app. called Got You In.

“The community of Nashville has been more than helpful,” he added. “In particular, the Nashville Convention and Visitors Corporation has been nothing short of exceptional.”

Stroll’s team is currently split between Nashville, Louisville and Dallas.


Eberhardt said the team was breaking out of the “survival mode” they were in during the pandemic. The team recently raised a corporate fundraiser, although details of the investment were not disclosed.

The team recently announced that there will be an upcoming social media-focused show, Vibe Guide by Stroll, featuring influencers using the app to explore new cities. A tour of southeast Louisville in Miami will begin later this year.

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