PGA TOUR announces Spaces as part of Twitter expansion in 2022
PONTE VEDRA BEACH, FLORIDA AND SAN FRANCISCO – The PGA TOUR and Twitter have announced the renewal of their content agreement which supports the TOUR’s creation of exclusive content for Twitter’s new live audio feature, Spaces. As part of this agreement, the PGA TOUR will continue to publish real-time highlights from every official PGA TOUR tournament every day. Additionally, the PGA TOUR will make branded and player-specific highlights and weekly Twitter Moments recap tournaments available for sponsorship with Twitter Amplify.
The PGA TOUR plans to create spaces throughout the season in 2022 with exclusive coverage featuring current players and industry experts who will discuss all the action from the PGA TOUR and the race for the FedExCup.
“The PGA TOUR and Twitter are committed to creating innovative ways for fans to interact with our sport,” said Chris Wandell, Vice President of Media Business Development, PGA TOUR. “Spaces is a great platform for the TOUR to deliver exclusive content to its fans in what promises to be an exciting year for golf.”
TOUR Spaces will debut at the Honda Classic at the PGA National Resort & Spa, February 21-27. Coverage will be available globally on Twitter and can be found via @PGATOUR.
“We’re thrilled to see our partnership with the PGA TOUR expand to bring even more of golf’s best moments and hottest topics to the Twitter timeline,” said TJ Adeshola, Head of USA Sports Partnerships at Twitter. “The golf community on Twitter has grown tremendously during our partnership and this year the weekly spaces will bring them closer than ever to tournaments and experts.”
The PGA TOUR has participated in the Twitter Amplify program since 2015 allowing advertisers to sponsor @PGATOUR video content. The PGA TOUR and Twitter originally teamed up to provide live coverage of the tournament during the first rounds of the first two events of the 2016 FedExCup Qualifiers. The two companies formalized their livestreaming relationship in January 2017 when they agreed to broadcast PGA TOUR LIVE coverage of select events during the 2016-2017 PGA TOUR season. In 2020, Twitter and the TOUR partnered on “Twitter Multicast”, a global live content run that was the first of its kind for the social media platform.