SOTC Travel expands its presence in Tamil Nadu


Published on: Tuesday April 19th, 2022

SOTC Travel, a leading omnichannel travel and tourism company, recently inaugurated its new franchise outlet in Thillai Nagar. With the strategic objective of tapping into the high potential market of Trichy and expanding the company’s footprint in Tamil Nadu, the company’s new outlet is located in the heart of the city and also serves the nearby town of Thanjavur.

Trichy offers an upcoming source market for SOTC Travel in Tamil Nadu and caters to the growing demand from multi-generational families, millennials, couples, Gen S and business owners. With the pandemic bringing international travel to a halt, customers are once again planning their long-awaited vacations for the upcoming summer season. In the new normal, customers are seeking the guidance and assurance of vacation experts to navigate through dynamic changes in travel and health protocols. And so, to support and guide Trichy customers, SOTC Travel’s expert vacation planners will provide much-needed assistance to customers and help them plan the perfect vacation.

Additionally, to build customer confidence in travel, SOTC’s safety commitment, “TravShield” – with only vaccinated staff and co-passengers among many other precautions, relies on its safety protocols of “Assured” travel – developed in association with Apollo Clinics. TravShield and Assured together ensure the best security and protection for travelers in the post-Covid era, covering all distribution, delivery and partner contact points in the travel ecosystem.

SOTC Travel’s internal survey highlights Trichy’s insightful travel trends. A significant 65% of its customers want to take a summer vacation and to meet the high pent-up demand, SOTC Travel has introduced a range of special offers such as Buy One Get One – Companion Free, Flight Included Holidays, The World is an open holiday sale – Child stays free on group holidays; ready-to-book, personalized all-inclusive vacations with Air Arabia and Vistara Getaways. Customers are also showing growing interest in group vacations, eclectic vacations, experiential vacations, domestic cruises and bicycle trips. Catering to its vegetarian customers, the company has also introduced dedicated vegetarian tours to certain destinations in India.

Long-haul destinations driving demand for Trichy include Switzerland, France, Italy and Austria in Europe; UK, USA (for visa customers), Australia, Mauritius, Turkey and Egypt; equally short favorites include the Maldives, Dubai–Abu Dhabi, Singapore, Thailand and Nepal. The favorite places of the domestic summer are Kashmir, Himachal Pradesh, Uttarakhand and the North East – the Seven Sisters and Sikkim.

SOTC Travel’s new outlet offers end-to-end travel solutions with a range of services including:
International and domestic vacations (group travel, personalized vacations, cruises, etc.), value-added services such as travel insurance; Visa services, etc.

Contact details
SOTC Vacation World
C-141 6th Street Cross East,
Near SBI, Thillai Nagar, Trichy – 620018

Mr. Daniel D’souza, President and National Director – Vacations, SOTC Travel, said: “Trichy is becoming a viable source market for SOTC. Tamil Nadu contributes 30% to our overall SOTC vacation business and Trichy customers have seen more than 2x demand growth since the pandemic. To inspire discerning Trichy travelers to take their well-deserved vacation, our new outlet in the heart of the city at Thillai Nagar has been chosen to tap into its large pool of multi-generational families, millennials, couples, generation S and business owners. Our data indicates that Trichy customers prefer group holidays and so we have introduced a host of special offers and products dedicated to this market and its travellers.

He added: “We are delighted to partner with Mr. Bala as a franchise partner for our new outlet in Trichy. Passionate about travel and with an extensive network in the region, he will help SOTC further strengthen our presence in this growing market and thus help our customers plan the perfect vacation. We welcome our customers and our in-store experts look forward to co-hosting and planning memorable vacations for the summers ahead.

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