The European Tour will be renamed DP World Tour from 2022


Golf – DP World Tour Championship – Dubai, United Arab Emirates – 20/11/16 – Victor Dubuisson of France tees off. REUTERS/Ahmed Jadallah/File photo

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Nov 9 (Reuters) – The European Tour will be rebranded as DP World Tour from next year following a partnership with the UAE-based logistics company, it said in a statement on Tuesday. .

The deal will nearly double the total tour prize money to more than $200 million starting in 2022, with a minimum prize pool of $2 million for each tournament.

The tour will include a minimum of 47 events in 27 countries.

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“The launch of the DP World Tour in 2022, which coincides with our two 50th anniversaries, will herald a new era in world golf and, above all, it will benefit everyone involved,” said Keith Pelley, Managing Director of the European Tower.

“Our entire Tour ecosystem will be strengthened through this hugely important agreement, and it was essential for us and for DP World, who have been an incredible supporter of our Tour as well as golf more broadly.”

DP World has sponsored the season-ending European Tour event in Dubai since 2009.

The announcement comes after the Asian Tour announced last month that it would add 10 new tournaments after partnering with LIV Golf Investments, a company backed by Saudi Arabia’s Public Investment Fund (PIF).

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Reporting by Dhruv Munjal in Bengaluru; Editing by Ken Ferris

Our standards: The Thomson Reuters Trust Principles.


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