The FIFA World Cup Trophy Tour by Coca-Cola begins its global journey in Dubai

  • FIFA World Cup™ winners Iker Casillas and Kaká send the original FIFA World Cup™ trophy on a global journey that will include all 32 qualifying countries for the first time

  • The original FIFA World Cup™ trophy unveiled at the Coca-Cola Arena in Dubai ahead of its fifth trip, traveling to 51 countries and territories

The FIFA World Cup™ by Coca-Cola Trophy Tour kicked off today with a first stop in Dubai, where former FIFA World Cup™ winners Iker Casillas and Kaká reunited to send the original FIFA World Cup™ Trophy on its trip around the world ahead of the tournament later this year.

“As football fans around the world prepare to support their teams, Coca-Cola is thrilled to offer fans the opportunity to experience the trophy before the tournament,” said Brad Ross, vice president of marketing and global sports and entertainment partnerships at The Coca Cola Company. “The real magic of the FIFA World Cup exists with fans who believe in their teams and show their passion for the game.

Starting today, Coca-Cola invites fans to a once-in-a-lifetime opportunity to see football’s most recognized symbol and experience the true magic of the world’s biggest and most anticipated single-sport event: the Cup. FIFA World™.

The FIFA World Cup Trophy Tour by Coca-Cola will stop in 51 countries and territories, bringing Coca-Cola and FIFA closer to the goal of visiting each of FIFA’s 211 member associations by 2030 For the first time ever, the tour will visit all 32 countries qualifying for the FIFA World Cup™, inspiring fans around the world with exclusive consumer experiences.

“The FIFA World Cup Trophy is one of sport’s greatest symbols,” said Romy Gai, FIFA’s Chief Business Officer. “Bringing him on tour gives us a unique opportunity to shine a light on the fantastic communities around the world who love the beautiful game. The trophy tour – which will end in Qatar, our incredible hosts – underlines our commitment to making football truly worldwide as we make our fans’ dreams come true and bring the joy and excitement of the FIFA World Cup to their doorsteps, along with our long-standing partner Coca Cola.”

FIFA World Cup™ winners Iker Casillas and Kaká shared their passion for the game at the first stop in Dubai.

Kaká said: “It is an incredible honor to be part of the first leg of the FIFA World Cup by Coca-Cola Trophy Tour. My first FIFA World Cup as a player was when I was just 20, and it’s still fresh in my head – for me it was a dream come true.”

Iker Casillas added: “It was the highlight of my career when I lifted that trophy as Spain captain in 2010. And it’s exciting that someone has that feeling in Qatar later this year. I am very proud to join you all today as we kick off the FIFA World Cup Trophy adventure, presenting it to fans around the world.

The FIFA World Cup™ is an iconic competition watched by billions of people around the world. FIFA is committed to providing additional opportunities to have a wider positive social and environmental impact, as well as setting new benchmarks in the provision of exciting fan-centric sporting programmes, such as the FIFA Trophy Tour FIFA World Cup by Coca-Cola. , as a source of inspiration for all.

The mission of the FIFA World Cup Trophy Tour by Coca-Cola is to support the development of sustainability efforts at every location visited by the tour. For the first time, consumer activations will be digitally led by Coca-Cola, reducing waste at every stop in the circuit and minimizing the consumption of water, energy, materials and other resources.

The Coca-Cola Company has had a long-standing relationship with FIFA since 1976 and has been an Official FIFA World Cup™ Sponsor since 1978. Coca-Cola has advertised in stadiums at every FIFA World Cup FIFA™ since 1950 and has been a long-standing partner. football fan at all levels.

About the FIFA World Cup™ Trophy
The FIFA World Cup™ Trophy is awarded to the winners of the FIFA World Cup™ while remaining in the possession of FIFA. Crafted from solid gold and weighing 6.142 kg, the trophy depicts two human figures holding the globe aloft. Its current design dates back to 1974. As one of the world’s most recognized sporting symbols and a priceless icon, the original FIFA World Cup™ trophy can only be touched and held by a very select group. of people, which includes former FIFA World Cup™ winners and Heads of State. Since the regulations state that the original trophy must remain in the possession of FIFA and cannot be won, the team that wins the FIFA World Cup™ temporarily retains the authentic trophy and then receives it permanently. the tournament edition trophy, the FIFA World Cup™ Winner’s Trophy (which is gold plated, rather than solid gold, and engraved with the year, the host country and the winners of the respective event).

The FIFA World Cup Trophy Tour by Coca-Cola is an amazing opportunity for people to immerse themselves in a piece of football history and share their passion for the sport with each other. . The emotions of seeing the original FIFA World Cup™ trophy will forever be etched in the memory of football fans.


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